Win More Work
AI for AEC Marketing & Proposal Teams
MORE RFPS. TIGHTER TIMELINES. SAME TEAM. Your proposal backlog is growing faster than your headcount. We help AEC marketers and capture teams use AI to shred RFPs, reuse past performance, and ship winning proposals without burning out.
AEC Marketing Is a Bottleneck. AI Is the Unlock.
Most AEC marketing and pursuit teams are running the same play they ran five years ago — with twice the volume.
- RFP volume is up, capacity isn't: Marketers are juggling SOQs, SF330s, interviews, and brand work from a single seat.
- Past performance lives everywhere: Project sheets, resumes, and narratives scattered across SharePoint, Deltek, Unanet, and someone's desktop.
- AI is already in the pursuit room: Competing firms are shredding RFPs, drafting narratives, and building compliance matrices in hours, not days.
What AI Unlocks for Your Team
AEC marketing teams with the right AI stack see:
- 50%+ faster RFP shred and compliance matrix builds
- Reusable past performance libraries SMEs actually trust
- Hours, not days of InDesign layout and graphic iteration
- More pursuits, same headcount — without burning out your marketer
The firms winning more work aren't writing better proposals by hand.
They've built a system — and we help you build yours.
Three Pillars of the Proposal Engine
We don't hand you a ChatGPT seat and a prompt library. We diagnose the specific bottlenecks in your pursuit workflow and build the systems to remove them.
Your firm's memory, finally searchable
The problem
An RFP lands Tuesday, due Friday. Your marketer spends the first six hours hunting SharePoint, old proposals, and someone's desktop for the right project sheets, resumes, and win narratives. Half are outdated. SMEs get pinged for the same project data they've sent five times.
The solution
We ingest your past proposals, project sheets, resumes, and project data (Deltek, Unanet, SharePoint, Google Drive) into a private, IP-safe knowledge base. Your team queries it in plain English — "K-12 MEP pursuits in Arizona with LEED and a value-engineering story" — and drops vetted content straight into the draft.
First-draft proposal in ~20 minutes
instead of 6+ hours. SMEs review, not source.
From 200-page RFP to response outline in minutes
The problem
A 180-page RFP hits the inbox. Someone reads Section L/M three times, builds a compliance matrix in Excel, and still misses a requirement that surfaces in debrief. Capture strategy starts on day three because days one and two were spent transcribing.
The solution
A private AI workflow extracts every shall/must/will, builds your compliance matrix, maps requirements to evaluation criteria, and generates a response outline with a page budget. SF330, SOQ, and federal RFP templates included. Everything traceable back to the source paragraph.
Compliance matrix in ~10 minutes
instead of a full day. Capture manager reviews, not transcribes.
Production without the two-day grind
The problem
Your designer spends two days flowing content, regenerating org charts, updating resumes, and re-coloring graphics. A strategy change on day four breaks four files and costs a weekend. Project sheets and resumes are rebuilt from scratch every pursuit.
The solution
We stand up data-driven InDesign workflows — structured content feeds templated layouts, resumes and project sheets auto-populate from your knowledge base, and AI-generated graphics handle the cover, diagrams, and infographics. Strategy changes re-flow. They don't rebuild.
Days of production compress to hours
Last-minute edits stop costing sleep.
Beyond Proposals: The Content Engine
Proposals are the tip of the spear. The rest of your marketing has to feed it — without a second full-time hire.
Project Write-Ups & Case Studies
Finished projects sit un-written for months. When marketing finally chases the PM for a quote and outcomes, the story's gone cold and nobody remembers the numbers.
Short SME interview → AI-drafted project narrative, case study, award submission, and pursuit-ready project sheet. Same recording, four assets.
A 20-minute PM interview produces the next six months of reusable pursuit content.
Social & Thought Leadership
Principals and SMEs know they should be on LinkedIn. They have opinions. They have zero time to write posts — and ghostwriters sound nothing like them.
A voice-capture system (voice notes, interviews, or existing writing) trains a private drafting workflow in each principal's voice. Drafts go to them for a 60-second approval, not a rewrite.
Weekly cadence per principal without adding a marketing hire.
Video & Visual Content
Site walks, flythroughs, interviews, and timelapses pile up on a drive. "We should edit that" never happens because a full edit is a full day.
AI-assisted editing workflows: auto-transcription, captioning, B-roll tagging, and short-form repurposing. One interview becomes a hero reel, three shorts, and a case-study embed.
Video stops being the first thing cut from scope.
Website & SEO Content
Your site hasn't been updated since the last rebrand. Service pages are thin, project pages don't rank, and BD can't send a link that actually sells the firm.
SEO-aware market pages, service pages, and project portfolio pages generated from your knowledge base — reviewed by marketing, not drafted from scratch.
A site that feeds BD pipeline instead of sitting static between rebrands.
Who We Serve: AEC Marketing Leaders
We work with in-house marketing teams and pursuit groups at architecture, engineering, and construction firms ready to modernize how they win work.
In-House Marketing Coordinators & Directors
One seat, every pursuit. Proposals, social, web, case studies, awards, events — all landing on the same inbox.
- •Private knowledge base of past performance, resumes, and narratives
- •AI drafting tied to your firm's voice and templates
- •Content systems for social, web, and case studies that don't need a second hire
More pursuits shipped, more content out, without burning out your marketer.
Proposal & Capture Managers
Reading 200-page RFPs three times, hand-building compliance matrices, chasing SMEs for the same project data on every pursuit.
- •Automated RFP shred, compliance matrices, and response outlines
- •Searchable past performance and project sheet library
- •Traceable requirements mapped to evaluation criteria
Time back on strategy, color review, and win themes — not transcription.
Principals & BD Leaders
Marketing feels like a cost center. Win rate is flat. You can't tell if another hire fixes it or if the system is broken.
- •Win-rate-focused pursuit workflows
- •Principal ghostwriting & thought leadership systems
- •Durable AI systems your firm owns — not an agency retainer
Marketing becomes a pipeline engine instead of a proposal factory.
Agency or consultant serving AEC?
If you run a boutique AEC marketing shop, we build these systems for you to deploy with your clients.
Schedule ConsultationBuilt for AEC, Not Generic AI
We know SMPS, SF330s, SOQs, Deltek Vantagepoint, Unanet, InDesign production, and what a pursuit actually looks like at 9pm on a Thursday. You don't have to translate your workflow for us.
Pursuit & Content Audit
We sit with your marketer, PMs, and pursuit team. Walk through a real RFP, a real pursuit kickoff, a real case study. We find where hours go — and where AI can actually remove them.
Knowledge Base Build
We structure your past proposals, project data, resumes, and narratives into a private, IP-safe knowledge base. Your content. Your voice. Never used to train outside models.
Workflow Implementation
We deploy the shred, drafting, compliance, and production workflows inside the tools your team already uses — not a new silo to log into.
Training & Handoff
Your marketer and pursuit team own the system. We train, document, and stay in-loop for the first few pursuits until it's second nature.
Our Philosophy
- •AI should serve the marketer, not replace them
- •Your past performance is your IP — it stays yours
- •Win rate is the only metric that matters
- •We build systems your firm owns, not retainers
Guided by Experience
I'm Brennan Gerle. With 12+ years in digital transformation, I help businesses bridge the gap between AI potential and practical ROI.
I don't just implement technology; I align it with your brand and culture, ensuring your team feels empowered, not replaced.
More about Brennan
Frequently Asked Questions
Common questions from AEC marketing and pursuit teams
Will AI replace my marketing coordinator or proposal manager?
No. It removes the worst parts of their job — hunting for past performance, transcribing RFPs, rebuilding project sheets from scratch — so they can spend time on strategy, win themes, and color review. Teams we work with keep their people and ship more pursuits.
Is our firm's past performance and project data safe?
Yes. Your knowledge base is private and scoped to your firm. We don't train outside models on your content, and we build IP-safe workflows aligned with how your firm handles confidentiality on federal and private pursuits.
Does this work with Deltek Vantagepoint, Unanet, Cosential, or SharePoint?
Yes. We work with the CRMs, project data systems, and file stores AEC firms actually use. The knowledge base pulls from your existing systems — we don't ask you to re-enter your last ten years of project data somewhere new.
We're a small firm with one marketer. Is this worth it?
Especially then. A single-seat marketing team is exactly where AI systems compound the most. The first engagement usually pays for itself on the first one or two pursuits the team ships faster.
How long does this take to stand up?
A typical engagement starts with a 2-week audit and knowledge base build, followed by a 60–90 day rollout of the shred, drafting, and production workflows. Your team is running the system live on real pursuits during the rollout, not after it.
Ship More Pursuits. Keep Your Team.
Book a strategy session. We'll walk through a real RFP or a real pursuit with you and show you exactly where AI removes hours from your workflow.