AEC marketing is a bottleneck. AI is the unlock.
Most AEC marketing and pursuit teams are running the same play they ran five years ago, with twice the volume.
- RFP volume is up, capacity isn't: Marketers are juggling SOQs, SF330s, interviews, and brand work from a single seat.
- Past performance lives everywhere: Project sheets, resumes, and narratives scattered across SharePoint, Deltek, Unanet, and someone's desktop.
- AI is already in the pursuit room: Competing firms are shredding RFPs, drafting narratives, and building compliance matrices in hours, not days.
The firms winning more work aren't writing better proposals by hand.
They've built a system, and we help you build yours.
Three pillars of the proposal engine.
We don't hand you a ChatGPT seat and a prompt library. We diagnose the specific bottlenecks in your pursuit workflow and build the systems to remove them.
Your firm's memory, finally searchable
An RFP lands Tuesday, due Friday. Your marketer spends the first six hours hunting SharePoint, old proposals, and someone's desktop for the right project sheets, resumes, and win narratives. Half are outdated. SMEs get pinged for the same project data they've sent five times.
We ingest your past proposals, project sheets, resumes, and project data (Deltek, Unanet, SharePoint, Google Drive) into a private, IP-safe knowledge base. Your team queries it in plain English, "K-12 MEP pursuits in Arizona with LEED and a value-engineering story", and drops vetted content straight into the draft.
From 200-page RFP to response outline in minutes
A 180-page RFP hits the inbox. Someone reads Section L/M three times, builds a compliance matrix in Excel, and still misses a requirement that surfaces in debrief. Capture strategy starts on day three because days one and two were spent transcribing.
A private AI workflow extracts every shall/must/will, builds your compliance matrix, maps requirements to evaluation criteria, and generates a response outline with a page budget. SF330, SOQ, and federal RFP templates included. Everything traceable back to the source paragraph.
Production without the two-day grind
Your designer spends two days flowing content, regenerating org charts, updating resumes, and re-coloring graphics. A strategy change on day four breaks four files and costs a weekend. Project sheets and resumes are rebuilt from scratch every pursuit.
We stand up data-driven InDesign workflows, structured content feeds templated layouts, resumes and project sheets auto-populate from your knowledge base, and AI-generated graphics handle the cover, diagrams, and infographics. Strategy changes re-flow. They don't rebuild.
Beyond proposals. The content engine.
Proposals are the tip of the spear. The rest of your marketing has to feed it, without a second full-time hire.
Project Write-Ups & Case Studies
Finished projects sit un-written for months. When marketing finally chases the PM for a quote and outcomes, the story's gone cold and nobody remembers the numbers.
Short SME interview → AI-drafted project narrative, case study, award submission, and pursuit-ready project sheet. Same recording, four assets.
A 20-minute PM interview produces the next six months of reusable pursuit content.
Social & Thought Leadership
Principals and SMEs know they should be on LinkedIn. They have opinions. They have zero time to write posts, and ghostwriters sound nothing like them.
A voice-capture system (voice notes, interviews, or existing writing) trains a private drafting workflow in each principal's voice. Drafts go to them for a 60-second approval, not a rewrite.
Weekly cadence per principal without adding a marketing hire.
Video & Visual Content
Site walks, flythroughs, interviews, and timelapses pile up on a drive. "We should edit that" never happens because a full edit is a full day.
AI-assisted editing workflows: auto-transcription, captioning, B-roll tagging, and short-form repurposing. One interview becomes a hero reel, three shorts, and a case-study embed.
Video stops being the first thing cut from scope.
Website & SEO Content
Your site hasn't been updated since the last rebrand. Service pages are thin, project pages don't rank, and BD can't send a link that actually sells the firm.
SEO-aware market pages, service pages, and project portfolio pages generated from your knowledge base, reviewed by marketing, not drafted from scratch.
A site that feeds BD pipeline instead of sitting static between rebrands.
Built for AEC marketing leaders.
We work with in-house marketing teams and pursuit groups at architecture, engineering, and construction firms ready to modernize how they win work.
In-House Marketing Coordinators & Directors
One seat, every pursuit. Proposals, social, web, case studies, awards, events, all landing on the same inbox.
- Private knowledge base of past performance, resumes, and narratives
- AI drafting tied to your firm's voice and templates
- Content systems for social, web, and case studies that don't need a second hire
More pursuits shipped, more content out, without burning out your marketer.
Proposal & Capture Managers
Reading 200-page RFPs three times, hand-building compliance matrices, chasing SMEs for the same project data on every pursuit.
- Automated RFP shred, compliance matrices, and response outlines
- Searchable past performance and project sheet library
- Traceable requirements mapped to evaluation criteria
Time back on strategy, color review, and win themes, not transcription.
Principals & BD Leaders
Marketing feels like a cost center. Win rate is flat. You can't tell if another hire fixes it or if the system is broken.
- Win-rate-focused pursuit workflows
- Principal ghostwriting & thought leadership systems
- Durable AI systems your firm owns, not an agency retainer
Marketing becomes a pipeline engine instead of a proposal factory.
Built for AEC, not generic AI.
We know SMPS, SF330s, SOQs, Deltek Vantagepoint, Unanet, InDesign production, and what a pursuit actually looks like at 9pm on a Thursday. You don't have to translate your workflow for us.
Pursuit & Content Audit
We sit with your marketer, PMs, and pursuit team. Walk through a real RFP, a real pursuit kickoff, a real case study. We find where hours go, and where AI can actually remove them.
Knowledge Base Build
We structure your past proposals, project data, resumes, and narratives into a private, IP-safe knowledge base. Your content. Your voice. Never used to train outside models.
Workflow Implementation
We deploy the shred, drafting, compliance, and production workflows inside the tools your team already uses, not a new silo to log into.
Training & Handoff
Your marketer and pursuit team own the system. We train, document, and stay in-loop for the first few pursuits until it's second nature.
Systems your firm owns.
- AI should serve the marketer, not replace them
- Your past performance is your IP, it stays yours
- Win rate is the only metric that matters
- We build systems your firm owns, not retainers
Implementation-focused. Grounded in real work.
POLR AI is led by Brennan Gerle and focused on helping companies move beyond AI experimentation into practical adoption.
The work is built for environments where workflows are messy, teams are busy, and off-the-shelf tools do not fully solve the problem. That means helping clients identify the right opportunities, implement carefully, and build custom solutions when needed.
Clear thinking, practical execution, and solutions built around how the business actually works.
Common questions from AEC marketers.
Ready to make AI useful where work actually happens?
If your team is thinking about where AI fits, how to implement it, or what to build, we'd love to hear from you.